Shadeism

November 21, 2013

I learned something new today. I vaguely recall being told as a child to learn something new everyday, and I find it does not often happen. Of course, like everyone else in our media-saturated society I take in plenty of information on a daily basis…But consuming information is not the same as learning. Today, I learned that the legacy of European colonialism is alive and well, all over the world. I learned that while here in North America the multinational Unilever markets itself by promoting “real beauty”(the Dove campaign), in lots of other places it’s telling people that to be attractive they have to be something other than what they are. But unfortunately, it’s not just multinational corporations spreading this message, but also family members and friends.

Watch this video. Some of you will be surprised. Others, I hope, will be able to find strength in knowing that you are not alone. We don’t need to give in to anyone who tells us that to be beautiful we must become other than we are.

http://shadeism.com/

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